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Sui Foundation

  • Growth strategy
  • Views / impressions

01 Challenge

Sui aimed to establish and expand its presence in France, a strategic hub within Europe’s crypto landscape.

The objective was to drive awareness while laying the groundwork for credibility and community building, ultimately providing a strong foundation on which to scale.

02 Results

Sui in France, in numbers.

Posts since launch
+185
Views / impressions
300K
Followers
+12K

03 Solutions

Four workstreams.

How we built Sui’s presence in France, from go-to-market to community events.

  1. Designing of a Localized Go-To-Market (GTM) Strategy

    • GTM strategy
    • Market positioning
    • Core community

    We designed a holistic GTM strategy for Sui’s entry into France, taking a comprehensive approach to market positioning. The strategy targeted all audiences in the French crypto ecosystem, with a primary focus on nurturing Sui’s core community first, building a strong foundation before expanding to wider audiences.

  2. Driving Awareness Through Social Media

    • Content calendar
    • Localized messaging
    • KOLs & media

    Social media strategy and its execution were central to the GTM plan. We implemented a targeted content calendar tailored to the French crypto audience, combining consistent posting, audience engagement tactics, and locally adapted messaging. We leveraged our network of KOLs and media partners to generate continuous content creation around Sui, amplifying visibility and strengthening credibility within the French crypto community.

  3. Leveraging VC & Business Opportunities

    • VC network
    • Investor relations
    • Business opportunities

    We tapped our VC arm and industry connections to create business opportunities that extend beyond visibility. By bridging market entry with investor relations, we supported Sui in building not only a community but also access to the right business conversations at the right time.

  4. Activating Events

    • Sui Connect Paris
    • 400+ attendees
    • Community engagement

    We supported Sui Connect Paris, Sui’s flagship community event, which brought together over 400 attendees and key KOLs. Our involvement helped generate organic buzz reinforcing Sui’s local presence, and fostering community engagement.