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Bitpanda

  • Growth strategy
  • Views / impressions

01 Challenge

Bitpanda was looking to expand their market share in the strongest European crypto market: France.

The core challenge laid in identifying and activating the right partners at scale, coordinating them effectively, and maintaining visibility over time. We provided both the strategic foundation and long-term support needed to achieve this, sustaining impact throughout a one-year collaboration.

02 Results

One year in France, in numbers.

Views / impressions
+3M
Published contents
+100
Clicks
+44K

03 Solutions

Three workstreams.

How we built Bitpanda’s presence in the French crypto market over a one-year collaboration.

  1. Identifying and Managing Partners

    • Video integrations
    • Buttons & banners
    • Tutorial articles

    We mapped, screened, and recommended over 50 key opinion leaders and media partners. From this curated selection, we executed more than 100 activations, including video integrations, buttons and banners, and tutorial articles, ensuring broad and impactful visibility across channels.

  2. Crafting Communication Strategy and Managing Content

    • Targeted briefs
    • Long-term strategy
    • Community content

    We developed concise, targeted briefs to drive effective penetration of the French crypto market, with a strong focus on new user acquisition. Building on this foundation, we designed and executed a comprehensive long-term communication strategy tailored to French cryptocurrency communities, ensuring consistency and impact across all channels.

  3. Activating Events

    • Merchandising
    • Branded assets
    • Venue management
    • Aftermovie

    We partnered with Bitpanda to deliver three high-impact events, including one in collaboration with Bayern Munich. These gatherings brought together hundreds of stakeholders ranging from Bitpanda users to crypto enthusiasts and industry leaders. Our role spanned end-to-end support, managing vendors and partners (merchandising, branded assets, venue management), and coordinating the production of the event aftermovie, creating both immediate buzz and lasting momentum for the brand.