iExec

As iExec launched on Arbitrum, we partnered with their team to reposition their brand around on key message: “Privacy Made Easy. Now on Arbitrum.” We structured the messaging to highlight iExec as a full-stack privacy toolkit, bringing this to life through proof of use cases and community activations. Over the course of just a month, we led a full brand refresh; delivering a new narrative, updated assets, and a cohesive tone of voice reflecting this strategic shift.

We crafted a comprehensive GTM strategy, combining tone-of-voice definition, brand alignment, and ecosystem activations. We shifted the narrative from “infrastructure” to “tooling”, successfully positioning iExec as the builder’s hub for privacy tools.

We activated a large-scale campaign including 30+ KOLs and media partners. In two weeks, this strategy generated over 1M impressions and 17k+ engagements, moving iExec from #6 to #2 in the privacy mindshare ranking. Simultaneously, we crafted motion design videos, making the campaign more dynamic, accessible and highly sharable. Through this amplification, we ensured that iExec’s new positioning and messaging reached a wider audience, while elevating its credibility as a leading voice in the privacy ecosystem.

Turning vision into action, we created and supported the execution of the Builder Month alongside iExec. We aligned internal teams with external partners to ensure a flawless execution reinforcing iExec’s new positioning. Our focus was not only to make the brand compelling and credible, but also on proving real adoption through tangible integrations. Under our strategic direction, Builder Month spotlighted iExec’s builders, showcased live privacy use cases, and positioned iExec as a leading force in privacy innovation.