01 Challenge
Kraken sought to strengthen its brand awareness on products including Consumer, Kraken Pro and Kraken Prop across multiple European markets.
Through coordinated content creator campaigns and content strategy execution, Hash’s objective was to execute localized campaigns at scale while maintaining consistent messaging, regulatory compliance, and operational visibility across the main European crypto markets.
02 Results
One year across Europe, in numbers.
- Prints
- +11M
- Pieces of localized content
- +1,700
- Partners activated
- +60
03 Solutions
Three workstreams.
How we became Kraken’s single partner for creator and media activations across Europe.
Becoming a Single Operational Partner
- Partner lifecycle
- Contracting & invoicing
- Single point of accountability
Hash Consulting quickly became Kraken's single operational partner for creator and media activations, removing the need to coordinate multiple agencies and local partners across the same scope of work. We managed the entire partner lifecycle from sourcing and negotiation to onboarding, campaign management, contracting, invoicing and performance reporting, as one embedded team. This eliminated operational handoffs and gave Kraken a single point of accountability, fully integrated with its internal processes.
Sourcing Through Native Teams
- Seven markets
- 400+ partners sourced
- Local relationships
Leveraging native teams in seven European markets, Hash sourced more than 400 qualified creators and media partners through long-standing local relationships.
Producing and Reporting at Scale
- Localized content
- Weekly reports
- Live dashboards
Within a year, we produced more than 1,700 pieces of localized content, supported by weekly performance reports and live dashboards providing market- and partner-level insights.
