01 Challenge
dYdX aimed to establish a strong and lasting footprint across Europe through a global communication strategy adaptable to multiple markets and languages.
The core challenge laid in identifying and activating the right partners at scale, coordinating them effectively, and maintaining visibility over time. We provided both the strategic foundation and long-term support needed to achieve this, sustaining impact throughout a two-year collaboration.
02 Results
Two years across Europe, in numbers.
- Publications
- 886
- Views/prints
- +7.28M
- Kols activated
- 45
03 Solutions
Four workstreams.
How we solidified dYdX’s presence across Europe over a two-year collaboration.
Identifying and Selecting Partners
- KOL mapping
- Media outlets
- Performance tracking
We mapped, screened, and evaluated over 100 KOLs and media outlets. We ultimately onboarded 45 of them. Leveraging our in-house tracking tools, we continuously monitored performance, allowing us to recommend and prioritize partners with the strongest impact.
Negotiations and Cost Optimization
- Rate negotiation
- Cost optimization
- ROI
Negotiating individually with each partner, we secured reduced rates while expanding the volume of activations. This cost-optimized approach enables us to scale campaigns sustainably and maximize ROI over the long term.
Managing Affiliates and Campaigns
- PR coordination
- Launch campaign
- Affiliate support
We coordinated with external PR teams, media outlets, and KOLs, aligning stakeholders on goals, deliverables, and timelines. During the dYdX Unlimited launch campaign, over 225 activations were launched in a record-setting month. Our collaboration evolved into an ongoing stream of content initiatives including videos, newsletters, Twitter threads, and articles, ensuring consistent visibility and engagement. We also supported affiliates by facilitating smooth link generation and providing ongoing guidance throughout the DAO validation process.
Messaging and Content Review
- Targeted briefs
- Content review
- Narrative consistency
We created concise and targeted briefs to ensure partners accurately communicated dYdX’s technology. Over two years, we reviewed hours of video content and multi-page articles, safeguarding consistency, accuracy, and alignment with dYdX’s evolving narrative.
