01 Challenge
NinjaTrader is an established name among U.S. futures traders but remains largely unknown in Europe outside its own niche.
Following its acquisition by Payward, the objective was to build brand presence and drive user acquisition across three European markets: Germany, Spain and France. The main goal was reaching active traders on leveraged products, bridging CFD audiences toward futures rather than crypto-native communities, a narrow segment where the pool of credible partners is limited and many are already committed to competing brokers. We provided both the partner network and the full operational layer needed to activate it.
02 Results
Three European markets, in numbers.
- KOLs and media partners activated
- 10+
- Activations coordinated
- 135
- Views on YouTube
- 369K
- Markets and their languages covered
- 3
03 Solutions
Four workstreams.
How we built NinjaTrader’s presence across Germany, Spain and France.
Identifying and Selecting Partners
- Creator mapping
- Media outlets
- Pipeline tracking
We mapped and screened content creators and media outlets across Germany, Spain and France. Each was assessed on three criteria: (1) the product segment they cover, (2) the depth of their audience across YouTube, Instagram, TikTok, Telegram and X, and (3) their experience with competing brokers. Using our in-house tracking tools, we monitored the pipeline weekly, which allowed us to prioritize the partners with the strongest fit in a highly specialized segment where few had ever worked with a trading platform before.
Negotiating and Optimizing Costs
- Rate negotiation
- Hybrid fee models
- Cost optimization
Negotiating individually with each partner, we structured three distinct commercial models combining fixed fees and performance-based compensation. This flexibility allowed us to onboard partners at rates matched to their actual performance rather than a single standard package, securing reduced rates while expanding the volume of activations.
Managing Partners and Campaigns
- Contracting
- Tracking links
- Invoicing & payments
We onboarded 10+ content creators and media partners across the three markets and ran the full operational layer, from contracting and tracking link generation to invoicing and payment processing. We scheduled and coordinated 135 activations across six formats: dedicated videos, video integrations, livestream integrations, vertical content, newsletters and community posts.
Messaging and Content Review
- Targeted briefs
- Content review
- Three languages
We developed concise and targeted briefs to ensure onboarded partners communicated NinjaTrader's platform and product positioning accurately to a trading audience. We reviewed hours of video content and livestream integrations to maintain consistency across three languages.
