01 Challenge
Agnostic faced two major hurdles in its growth journey.
First, the lack of visibility into on-chain user habits, preventing them from expanding their userbase. Second, the absence of in-depth competitive insights limited Agnostic’s ability to clearly differentiate itself, ultimately weakening its market positioning and strategic impact.
02 Solutions
Three workstreams.
How we transformed Agnostic’s positioning in the on-chain data market.
Analyzing the On-Chain Data Market
- Market trends
- User behavior
- 30+ insights
We collected and analyzed key insights, trends, and inputs from the on-chain data market, giving Agnostic a clearer picture of user behavior, expectations, and emerging opportunities. To ensure a 360° perspective, we captured more than 30 insights from developers, data providers, on-chain data analysts, and marketing and finance teams including the founding teams of major DeFi protocols (names withheld for confidentiality).
If you would like access to the full research we conducted, feel free to book a meeting with us to discuss it in detail.
Conducting Market Comparative Analysis
- Benchmarking
- Value propositions
- Go-to-market
We conducted a thorough benchmarking of Agnostic against its direct and indirect competitors, mapping out their value propositions, target audiences, and go-to-market strategies. This analysis revealed both gaps in the current market offering and areas where Agnostic could uniquely position itself. By highlighting differentiators such as product strengths, narrative opportunities, and community potential, we provided Agnostic with actionable insights to refine its strategic positioning.
Crafting a Tailored Marketing Strategy and Brand Awareness
- Brand strategy
- Communication
- User acquisition
Leveraging the insights from our market research and comparative analysis, we advised Agnostic on a comprehensive brand and communication strategy aimed at boosting market presence, reinforcing credibility, and driving user acquisition. Beyond strategy, we developed practical solutions to amplify Agnostic’s visibility across key audiences, positioning it as a distinct and influential player in the on-chain data ecosystem.
